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Hoods. Who would have ever thought this would be such a necessary staple for your wardrobe? Not me thats for sure, until I found my beloved Chouchou.


Lets call it just over a year ago, I met the wonder that is Silvia Pellegrino. Stylish, passionate, dramatic and Italian – she fast became one of my most favourite people to spend time with.  After travelling the world and collecting 7 languages of inspiration along the way, Silvia found herself in Glasgow and opened her own label specialising quality tailoring and the world was given Chouchou.


Silvia has an incredible eye for fabrics and textures, sourcing the most unusual and eye catching prints from one off sources for a true unique feel to every collection.  Although presented in seasons like any other brand, I feel that a Chouchou item can never fall upon a trend and will fast become something you could never live without. Having purchased my hood last winter I would probably say – cost per wear wise – that baby paid for itself! Transforming any leather jacket, or worn on its own with a cardi during Summer showers, you would forget what you ever did before you had one, so thats why I need another!

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This season my Chouchou has knocked it out the park. With STUNNING quality faux furs, tartans and Chanel esque wools, this is a quality only zone. Each hood is made to measure here in Glasgow by Silvia’s own fair hands, the toughest problem is what one to choose! This Winter, I am lucky enough to have my name written all over one of them – it is my pleasure to introduce you to the Hollyhood Betty! <3 <3 <3



She’s perfect isnt she? I cant wait to parade her around town, my original will start to get jealous! Priced from a very reasonable £45 to £155 per hood it is the perfect gift for anyone at any age this Christmas! Have you been a good boy or girl this year? Keep those fingers crossed or buy here now.




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About Betty

I'm Betty, a tangerine haired, glasses wearing Scottish Fashion and Lifestyle blogger with a nose for a good sandwich and an eye for style. One half of vlogging duo Colour Pop Girls and Freelance Events & PR consultant based in Glasgow.

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