#GirlBoss – Freelance PR and Creative Consultant
Who knows Scotland better? No one more than oor Betty. From building an internationally renowned blog to co-heading award winning creative consultancy Betty and Bee, Betty’s CV tops the bucket list for every budding #girlboss. With a great eye for detail, insanely creative imagination and personable approach to PR (not to mention her unparalleled little black book), Betty knows business like the back of her hand (and the heel of her shoe.)
With a background in luxury retail Betty, AKA Sheri, has experienced all aspects of the retail industry. From cutting her teeth on the shop floor and head hunted too many times to count, Sheri’s understanding goes beyond branding, finding her true passion for promotion and events.
As a respected and well recognised member of Scotland’s creative community, Sheri is the go to girl for who to know, where to be and what to do. With a keen eye for social forecasting and naturally approachable nature, she’s worked with brands from independent to high street and high end, creating curated events to suit every brand’s needs.
There’s no I in Team
I know what it’s like, you’re a one person band working all hours to get your brand out there. How can you expect to design, sell, market, promote and engage while still keeping all your other plates spinning? The answer is you can’t, but I can help! Small indie businesses are my jam so if you need an extra pair of hands or a clean set of eyes to help get your brand out there, let me join your team for affordable one off projects for that extra push. From PR, events,
social / marketing strategy to influencer engagement, Betty’s got your back.
I’m on the list
If there’s one thing I know, it’s how to throw a good party. If you’re an international or local brand looking to be hooked up with local Scottish influencers and tastemakers or a brand looking for a tailored event service, Betty’s got your guest list sorted. Bloggers, journalists, stylists and buyers sit alongside the darlings of Instagram, Twitter and the blogosphere. Basically, I’m the Cilla playing matchmaker, bringing the perfect bunch of potential customers direct to you.
Social (Media) Butterfly
With Forever Yours Betty growing up in peak digital age, it has allowed me to truly understand what is needed from Social Media. It’s about finding the real connection with your followers, sharing the things that you love with the people who love you. To be on top you need to know how to create engaging conversations and locate the right content for your audience. Facebook, Twitter, blogging, Instagram, Pinterest – I’m down.
All about the (click) bait
Let’s face it, everyone loves a bit of printed press, but nowadays it’s all about the click bait. Printed press will always be important, but that’s not my forte, I’m all about the pitter patter of click back links to your website. Working with journalists, stylists, bloggers and editors across various platforms I let them know who they should be talking about and why. From glossy .com’s to the latest vlogger, it’s all about sharing your story and getting your brand’s voice heard.
They call me the ideas factory
Ideas come second nature to me and whether you are looking for a mini business makeover, hook for your latest mailer or idea for your up and coming event, I’ll make sure you are at the top of your game.
Ooh ahh, just a little
Press release and distribution, events support, sponsorship and goody bags – if you need something a little less heavy, I’m here to carry the weight.
Interested? Why not get in touch? Email: email@example.com
Forever yours, Sheri