So I know everyone has been trying – and maybe failing – to stay away from the end of year sales, but I know more than anyone how hard it is to look a good bargain in the eye and not take advantage of it! So what if I told you this was your chance to snap up one of my favourite ever accessories by one of my favourite independent designers for 20% off? Reach for your purses ladies and gents, Chouchou is having a New Year Sample Sale!

IMG_3113Hollyhood Glasgow Was: £115 Now: £92

Set your schedules folks! From this Friday the 9th until Sunday the 12th of January, you can climb aboard the Chouchou train and grab your very own handmade hood or cape for 20% off the usual price! Each hood is lovingly  handmade and designed by Queen of the hoods herself, Miss Silvia Pellegrino. Forget about all those high street copycats, Chouchou hoods are the real badass deal. With every piece of fabric and faux fur individually sourced, you really are getting a limited edition piece of luxury for 20% off the original price. I’ve already been going Chouchou (sorry) over her latest collection ‘Phoenix’, especially with this brand new beauty, the Hollyhood Glasgow. 



Chouchou hoods have lasted me through everything. From rainy days in Glasgow to showers in London, to windy nights in Budapest. I really don’t know where I’d be without my Chouchou. As a person who looses every umbrella purchased or given, I am now first to reach for one my hoods whenever the weather is looking peaky. With four styles already within my collection, I match each one to my outfit and let the “Where did you get that?!” compliments roll. Forget throwaway fashion, this will be your forever fashion.


Hood: Chouchou | Top: Topshop | Skirt: Primark | Boots: Miista | Bag: New Look | Glasses: Miu Miu 

The Hollyhood Glasgow is pretty much everything you could want in your first hood purchase. With its sleek waterproof check design and luscious green faux fur, it will keep you cosy and dry even when you don’t know which way the winds blowing! I wore mine with a sheer polo neck from Topshop, PVC mini from Primark and Miista OTK boots, the perfect winter warmer!


It wasn’t just the first year for waterproofs, Chouchou created a curveball collection with completely new designs from chic maxi length hoods to stunning luxurious capes. If you’ve had your heart on something a bit more classic from previous collections, then fear not! Best sellers will also be included within the promotion so the world really is your Chouchou! Here are my favourites…

chouchou long

Chouchou Hollyhood Pheonix Was: £130 Now: £104

chouchou alex

Chouchou Hollyhood Alex New Was: £95 Now: £76


Chouchou Hollyhood Tabarca Was:  £115 Now: £92

Just remember folks, this New Year Sample Sale is for a LIMITED TIME ONLY! Starting from this Friday the 9th of January and ending on the evening of Sunday the 12th, it would be silly not to get involved! Let us know your favourite style on Twitter (@foreverursbetty / @chouchoucouture), believe me when I say it will be the best purchase you make all year. Happy shopping! CHOUCHOU! 

forever yours betty

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About Betty

I'm Betty, a tangerine haired, glasses wearing Scottish Fashion and Lifestyle blogger with a nose for a good sandwich and an eye for style. One half of vlogging duo Colour Pop Girls and Freelance Events & PR consultant based in Glasgow.


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