{"id":6743,"date":"2016-03-04T13:27:05","date_gmt":"2016-03-04T13:27:05","guid":{"rendered":"http:\/\/foreveryoursbetty.com\/devsite\/?p=6743"},"modified":"2016-03-04T13:38:37","modified_gmt":"2016-03-04T13:38:37","slug":"lfw-aptmnt","status":"publish","type":"post","link":"http:\/\/foreveryoursbetty.com\/devsite\/2016\/03\/lfw-aptmnt\/","title":{"rendered":"The LFW Apartment"},"content":{"rendered":"

For a fashion lover during LFW it\u2019s impossible to scroll through your social media without seeing handfuls of pictures tagged with @theaptmnt. From OOTD\u2019s to flat lays, hair and face makeovers and #squadgoals as we see bloggers unite, it is the perfect place to work \/ chill \/ eat during what is an extremely busy (yet exciting) time for fbloggers. This year, my time with Girl Boss Abi<\/a> and team was short but oh so sweet, and boy was there sweets\u2026<\/h2>\n

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Each season, The Apartment<\/a>\u00a0finds the perfect location to decorate into a Pinterest dream before inviting bloggers from far and wide to\u00a0meet brands, talk fashion shows, blog, network, chill or\u00a0get ready before the next show. It\u2019s one of my personal highlights of LFW, especially as it\u2019s usually the place I catch up with some familiar faces. It\u2019s always been a pleasure to go and hang out but this season they took things to a new level by organising their own LFW events, from talks with Alice Temperly to afternoon teas with Caravelle. This was especially welcomed since London seems to take a step back from the blogging community, making it harder to get tickets unless you are traditional print press. It\u2019s upsetting that a lot of the larger corporate PR\u2019s aren\u2019t accepting new media as, you know, a thing, so it was a very welcomed addition to the itinerary. Designers want people to see their exhibition \/ show so why not get it out there in the way that most are finding out about new design, through social media. I couldn\u2019t make it to the events, but by the power of Periscope, it felt like i was in the room with them.<\/p>\n

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Another exciting addition to this seasons bad ass line up was their collaboration with exciting new shopping app Comb.<\/a> It basically takes the hard work of finding things you love by searching thousands of brands just through a photo. Smart, huh? Myself and Amanda got ourselves made over by the beauty team from Mark Hill<\/a> and beauty direct to you app, Priv,<\/a> before strutting our stuff along the Soho streets with their photographer. I went for a Barbarella theme with big wavy locks and power cat eye flicks to match my 60\u2019s biker girl in space vibe.<\/p>\n

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The\u00a0Hayley Scanlan <\/a>biker mini and PVC bomber were a match made in heaven with my Wolford<\/a> polka tights and Colorado String Body. I cannot tell you how versatile this bodysuit is. Comfortable, warm, luxurious, sexy, it\u2019s pretty much the ultimate basic that everyone should have in their wardrobes. I\u2019m now after it in white\u2026<\/p>\n

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As always when I wear black, I like to counteract it with something that feels a bit more natural to me, orange. I\u2019ve been representing my collab <\/a>with Sara Sboul<\/a> all fashion week and the little bitch bag is my favourite from the collection. It\u2019s a lot more versatile than it looks! Fitting my phone, charger, lipstick, purse, keys and compact in it perfectly, it may be the cutest accessory I own.<\/p>\n

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Next season I am hoping to maybe get myself to Milan or Paris Fashion Weeks. I hear there i a completely different vibe there so I was delighted to see that The Apartment is expanding. Milan has had it\u2019s strongest year this year so to head there and check out some new gen would be a dream. From hairstylists to makeup artists, chauffeur driven cars and a constant flow of food and water, The Apartment is every bloggers lifesaver. I just wish it was there all year round! Check out mine and Honey Pop\u2019s highlights in the video below.<\/p>\n